Managing Services: Marketing, Operations and Human Resources
by Christopher H. Lovelock
ISBN 13: 9780135513835
Format: Paperback (550 pages) Publisher: Longman Higher Education Published: Jan 1988
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Services Marketing: Text, Cases and Readings
ISBN 13: 9780138070175
Format: Paperback (544 pages) Publisher: Pearson US Imports & PHIPEs Published: Feb 1991 Other Format: Hardcover, Paperback
Essentials of Services Marketing
by N/A
ISBN 13: 9789810679958
Format: Paperback (600 pages) Publisher: Pearson Ed Asia Published: 03 Oct 2008
Services Marketing: Text, Cases and Readings (The Prentice-Hall series in marketing)
ISBN 13: 9780138070663
Format: Hardcover (544 pages) Publisher: Pearson Education (US) Published: 23 Jan 1991 Other Format: Hardcover, Paperback
Services Marketing: People, Technology, Strategy
by Jochen Wirtz, Christopher H. Lovelock
ISBN 13: 9780132056762
Format: Paperback (672 pages) Publisher: Pearson Education Published: 26 Sep 2006 Other Format: Hardcover, Paperback