Managing Services: Marketing, Operations and Human Resources
by Christopher H. Lovelock
ISBN 13: 9780135615720
Format: Paperback (464 pages) Publisher: Pearson Education Limited Published: 01 Mar 1992
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Services Marketing: Text, Cases and Readings
ISBN 13: 9780138070175
Format: Paperback (544 pages) Publisher: Pearson US Imports & PHIPEs Published: Feb 1991 Other Format: Hardcover, Paperback
Services Marketing: Text, Cases and Readings (Prentice Hall international editions)
ISBN 13: 9780134613772
Format: Paperback (660 pages) Publisher: Prentice Hall Published: 02 Feb 1996 Other Format: Hardcover, Paperback
Services Marketing: Text, Cases and Readings (The Prentice-Hall series in marketing)
ISBN 13: 9780138070663
Format: Hardcover (544 pages) Publisher: Pearson Education (US) Published: 23 Jan 1991 Other Format: Hardcover, Paperback
Marketing Challenges: Cases and Exercises (McGraw-Hill series in marketing)
by Christopher H. Lovelock, Charles B. Weinberg
ISBN 13: 9780071125130
Format: Paperback (628 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Jun 1993