Services Marketing: People, Technology, Strategy
by Jochen Wirtz, Christopher H. Lovelock
ISBN 13: 9780132056762
Format: Paperback (672 pages) Publisher: Pearson Education Published: 26 Sep 2006 Other Format: Paperback
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Services Marketing: Text, Cases and Readings
by Christopher H. Lovelock
ISBN 13: 9780138070175
Format: Paperback (544 pages) Publisher: Pearson US Imports & PHIPEs Published: Feb 1991 Other Format: Paperback
Essentials of Services Marketing
by N/A
ISBN 13: 9789810679958
Format: Paperback (600 pages) Publisher: Pearson Ed Asia Published: 03 Oct 2008
Managing Services: Marketing, Operations and Human Resources
ISBN 13: 9780135615720
Format: Paperback (464 pages) Publisher: Pearson Education Limited Published: 01 Mar 1992
Services Marketing: Text, Cases and Readings (Prentice Hall international editions)
ISBN 13: 9780134613772
Format: Paperback (660 pages) Publisher: Prentice Hall Published: 02 Feb 1996 Other Format: Paperback